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Every post, every player.Three clicks from kickoff.

10 beta clients across clubs, agencies and brands.

Matchday graphics, player posts and branded content — every format, in seconds. Built for football.

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INTEGRATED LEAGUES

Built for every league — Champions League to Sunday league.

Bundesliga

Serie A

Ligue 1

Eredivisie

Primeira Liga

Süper Lig

2. Bundesliga

Championship

Serie B

LaLiga 2

Kings League

Baller League

Icon League

E1 Series

+ your league

PICK YOUR ROLE

Built for clubs, agencies, brands and players.

Tap the one that fits. The rest of the page rebuilds around your job.

WHY MATCH CENTRAL

From brief to post in 30 minutes.

Premium templates, generative AI, no demo gate. While the competition is still preparing for the new season, you've already shipped your first matchday post.

Manual on Sunday

5h

Photoshop · stress · missing dinner

With Match Central

30 min

Type the brief. Approve. Done.

10× FASTER OUTPUT, EVERY MATCHDAY

“AI won't replace football marketing teams. The clubs, agencies and brands that use it will set the standard.”

Our position. Take it or leave it.

Every weekend you wait, the gap grows.

100+ TEMPLATES · OR YOUR OWN

Pick a template. Or bring your own.

Hundreds of pre-built templates that adapt to your CI: colors, fonts, logos, sponsors. Or import your pre built templates designed and integrated by the Match Central team. Either way: drop in, generate, post in seconds.

Adapts to your CIAdd your own custom-designed

100+

templates

8

categories

~12s

to generate

Want your own bespoke style? The Match Central team integrates your custom Photoshop, Illustrator or Figma designs directly into your account. Your templates stay yours, used by no other club.

BRING YOUR TEMPLATE LIBRARY

Keep your design system. Just faster.

100+

templates

10+

categories

~10s

to generate

Already invested years into your design system? Keep it. Send us your PSDs, Illustrator, or other templates. The Match Central team integrates your design DNA into your Match Central account. Then AI accelerates your workflow 10x: your style, your standards, just faster.

✓PSD✓Custom Font✓Keep same style✓Layer Masks✓Text-Placeholders✓Brand Colors

Bring your library

WE KNOW FOOTBALL IS CHALLENGING

Meet your new team member. Loves to work Sunday 22:30.

The post still isn't out. Does it sound familiar?

AnnaJunior Designer

21:48

Still not done, but here is the first version 😬

Designer working late at laptop

BenSenior Designer

21:52

sponsor logo is OFF, and the design is too basic.

DavidSocial Manager

21:55

Club XY already posted theirs. We're losing the engagement window.

NicoHead of Content

21:58

Guys, why are we so slow?? And what about the matchday graphic for tomorrow?

AnnaJunior Designer

22:02

Tim is sick since yesterday, I have to do all posts by myself... I didn't start with that one yet.

Match CentralAI Teammate

22:03

I got you. Tonight's post: done in 5 minutes, sponsor locked. Tomorrow's matchday: already queued. Every player. Every aspect ratio.

Match Central running in browser

ONE BRAIN · EVERYTHING INSIDE

All your tools. One brain. Match Central.

Stop juggling tools, tabs and logins. Match Central is the brain that holds your data, brand, calendar and templates. You give it the inputs once. It runs the workflow forever.

Live Data

Templates

AI

Content Calendar

Brand

Trends & Insights

M

YOUR TOOL STACK

Which tools are you using right now?

Click everything that's part of your daily workflow. We'll show you something.

Today

Design & Edit

AI & Workspace

Communication

Social

Data

Anywhere

Tap a tool to start.

With Match Central

M.

Tools selected0

Subscriptions saved+0

Time saved / week0min/wk

Match Central

All your tools. One brain. Match Central.

Work on your laptop. Save. Jump on the train. Continue on your phone.

BRAND SETUP

Your brand stack. Always-on.

Live data, templates, AI generation, the assistant, player profiles, and your CI — every part of the system, in one place.

Live Data

Lineups, goals, results — auto-fed

Templates

+100 ready, every format

AI Generation

Brief → post in seconds

AI Assistant

Captions, ideas, follow-ups

Player Profiles

Every player, every kit

Brand CI

Colors, logos, fonts — locked

Ready to set yours up? Get on waitlist →

THE PLATFORM

Always the best AI. No tab switching. No re-learning.

Image generation models like GPT-Image and NanoBanana 2 are integrated and auto-update when new ones drop. We handle the tech stack, you focus on the creative.

Live Data

Lineups, goals, results — auto-fed

Templates

+100 ready, every format

AI Generation

Brief → post in seconds

AI Assistant

Captions, ideas, follow-ups

Player Profiles

Every player, every kit

Brand CI

Colors, logos, fonts — locked

EVERY ASPECT RATIO

Every format you need.

Stories, Feed, Square. And auto-written text captions. One brief, every aspect ratio.

Caption idea:

This is our 𝐒𝐭𝐚𝐫𝐭𝐢𝐧𝐠 𝐗𝐈 to get the job done vs Wolfsburg. 👊

MEET YOUR ASSISTANT

Meet your new teammate who already knows your week.

Ask anything. It knows you exactly: your kit, fixtures, brands, matches and much more. You'll be surprised.

Want the real thing? Get on waitlist →

VS THE ALTERNATIVES

You've tried the others.
They don't know football. No templates. Constant model switching.

General-purpose AI tools. No football knowledge. No templates. Made for any industry but yours.

	ChatGPT + Gemini	Photoshop	Canva	Match Central
Knows your kit
Knows fixtures
Brand-aware
All AI models
One-click publish
PSD import
Live match data
Setup in days

✓ Yes~ Partial· No

Comparisons based on public information as of May 2026.

Honest take: Photoshop wins on raw control; Canva wins on speed for one-off posts. Match Central wins when you need brand-perfect output, every fixture, every player, at the speed of a goal celebration.

Choose Match Central. Get on waitlist →

WHY ARE WE BUILDING Match Central?

Built with the football industry. For the football industry.

Akim Trüller

Akim Trüller

Founder, Match Central

We've run social media for football clubs, agencies and brands for years now. Saturdays meant Photoshop until midnight. Post-match graphics that landed three hours after the final whistle. A Slack channel full of "can we tweak this?" at 11pm.

The tools weren't bad. The workflows just couldn't keep up with modern matchday demands.

We talked to designers, social managers, brand managers across the industry. Same story everywhere. Different team, different league, same chaos.

That's why we're building this. With the sport ecosystem, for the sport industry.

Be a part.

If your Saturdays look anything like ours used to, come build with us. Early access, locked pricing, and a direct line to shape the roadmap.

FAQ

Honest answers, before you ask.

Don't see what you're looking for? Email hello@matchcentral.app and we'll answer within a day.

What about pricing?

Three plans at launch (Solo, Team and Federation), built around your scale. Final pricing is announced before launch. Waitlist members lock the founding price for the first 12 months, no matter where public pricing lands. After that, annual reviews capped at inflation. No surprise hikes.

Does this work for agencies with multiple clients?

What if our brand identity is very specific?

Can we use our Photoshop templates?

Which AI models does Match Central use?

How accurate is the AI?

Do I need to install anything?

When does Match Central launch?

What's included for founding members?

Which sports and leagues are supported?

BE FIRST

Be among the first
to use Match Central.

Waitlist members get priority onboarding and direct input on features.

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✓ Priority onboarding✓ Shape the product✓ Direct line to our team

Clubs, agencies and brands are signing up right now.

Or talk to founders →