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Every post, every player.Three clicks from kickoff.

10 beta clients across clubs, agencies and brands.

Matchday graphics, player posts and branded content — every format, in seconds. Built for football.

No credit card. No spam. Unsubscribe anytime.
Faster matchday content
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Leagues supported
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Tools replaced
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Setup time
Days, not months
Now in closed beta with 12 founding clubs across 5 leagues.
2.BL Club A
Founding cohort · limited seats · Bundesliga · DE
BL Club B
Founding cohort · limited seats · Bundesliga · DE
La Liga Side
Founding cohort · limited seats · La Liga · ES
Premier Side
Founding cohort · limited seats · Premier League · UK
Player Agency
Founding cohort · limited seats · EU · 14 athletes
GK Brand
Founding cohort · limited seats · Glove maker · 12 athletes
Names anonymized while contracts are finalised. Logos go live with the public launch.
WE KNOW FOOTBALL IS CHALLENGING

Meet your new team member. Loves to work Sunday 22:30.

The post still isn't out. Does it sound familiar?

AnnaJunior Designer
21:48
Still not done, but here is the first version 😬
BenSenior Designer
21:52
sponsor logo is OFF, and the design is too basic.
DavidSocial Manager
21:55
Club XY already posted theirs. We're losing the engagement window.
NicoHead of Content
21:58
Guys, why are we so slow?? And what about the matchday graphic for tomorrow?
AnnaJunior Designer
22:02
Tim is sick since yesterday, I have to do all posts by myself... I didn't start with that one yet.
Match CentralAI Teammate
22:03
I got you. Tonight's post: done in 5 minutes, sponsor locked. Tomorrow's matchday: already queued. Every player. Every aspect ratio.
Where the data comes from

Every input. One brain.

Match Central pulls live match data, player photos, brand assets, schedule and team voice, then turns them into one publish-ready asset for every channel.

M.
One brain
Goals, assists, cards, possession. Pulled live during the match.
Live match data
Sportradar · Opta · StatsPerform
Roster photos, kit numbers and season stats. Synced once, used everywhere.
Player database
Photos · numbers · stats
Your CI: brand colors, fonts, sponsor logos, locked Photoshop templates.
Brand library
PSDs · fonts · colors
League schedules and cup draws. Every fixture pre-configured for your channels.
Match calendar
Fixtures · times · venues
Tone of voice, sponsor obligations and ad-hoc briefs from the team.
Team voice
Briefs · captions · sponsor
Live dataPlayersBrandScheduleVoice
YOUR BRAND. ONCE.

Set up your brand once. Stop briefing every weekend.

Match Central pulls jersey, kit, and fixtures automatically. You add the human touch: roster, tonality, CI colors, sponsor logos. Done. Every output stays on brand.

Jersey
Home, away, third, keeper
Corporate Identity
Colors, fonts, accents
Brand Guidelines
Voice, rules, do's and don'ts
Fixtures
Schedule, opponents, kickoffs
Roster
Players, numbers, positions
Tonality
Captions, hashtags, voice
Media Library
Photos, video, assets
Sponsors
Partner logos & placements
MATCH CENTRAL

Match Central knows your brand. Now every output looks like you.

Your AI assistant. Always on duty.
EVERY ASPECT RATIO

Every format you need.

Stories, Feed, Square. One brief, every aspect ratio.

MEET YOUR ASSISTANT

Meet your new teammate who already knows your week.

Ask anything. It knows you exactly: your kit, fixtures, brands, matches and much more. You'll be surprised.

Hey Tom, I'm your Match Central Assistant. Here's what's on your radar this week: • Yesterday: Bayern 2-1 Dortmund • Today: Press conference at 11am • Suggested post: Champions League opener vs Real Madrid
Match Central Assistant · 05:46
Try asking:
Live demo

Click through the configuration.

Switch home/away. Swap the opponent. Pick a format. See the output flip instantly.

Side
Opponent
Format
Mockup re-renders live. No reload.
BundesligaToday · 18:30
Home Matchday
S04
Schalke 04
vs
BAY
FC Bayern
Heimspiel-Tag.
9:16
See your team's content.
Styles

9 styles. Every matchday.
Pick your aesthetic.

Premier, Cinematic, Editorial, Punk, Minimal, Documentary, Comic, Retro, Future. All from one brief — you choose the look.

Active style for your team is set in Brand Hub once. Match Central locks the look across every output.
VS THE ALTERNATIVES

You've tried the others.
They don't know football. No templates. Constant model switching.

General-purpose AI tools. No football knowledge. No templates. Made for any industry but yours.

ChatGPT + GeminiPhotoshopCanvaMatch Central
Knows your kit
Knows fixtures
Brand-aware
All AI models
One-click publish
PSD import
Live match data
Setup in days
Yes Partial No

Comparisons based on public information as of May 2026.

Honest take: Photoshop wins on raw control; Canva wins on speed for one-off posts. Match Central wins when you need brand-perfect output, every fixture, every player, at the speed of a goal celebration.

Loved by people who post for football

Hear it from the teams running the schedule.

Three honest takes from teams running matchday content with Match Central. Placeholders until early-access members sign off on quotes.

Used to

Used to spend Saturday morning in Photoshop.

Now

I leave the stadium with the recap post already live.

Marc S.
Head of Social · 2. Bundesliga
Used to

Coordinated 3 freelancers across 14 athletes. Chaos.

Now

One person manages the whole roster.

Lara K.
Brand Manager · Player Agency
Used to

Made content for 3 of 12 goalkeepers.

Now

All 12. And brand sales +40%.

Diego P.
Marketing Lead · Goalkeeper Brand
FAQ

Honest answers, before you ask.

Five plans: Free to start, then Player, Team and Club as you grow, and Pro on request for clubs, brands and agencies. Every paid plan begins with a 7-day trial. Pay monthly, or by season (10 months instead of 12). Full prices are in the pricing section above, all incl. VAT.
Pricing

Three plans. Founding pricing for the first.

Solo for freelancers. Team for clubs and agencies. Federation for federations and brands.

Final pricing at launch. Founding members lock the lowest tier for life.
Solo
from €29 / month
For freelancers
  • All AI generators
  • Single brand · 1 active sport
  • Personal calendar
  • Founding rate locked for life
Founding rate locked for life.
Team
from €99 / month
For clubs and agencies
  • Up to 50 brand profiles
  • Approval workflows
  • Shared library + roles
  • Live match-data sync
  • Founding rate locked for life
Founding rate locked for life.
Federation
from €399 / month
For federations and brands
  • Unlimited brand profiles
  • Custom workflows + SSO
  • Dedicated support
  • API access · whitelabel option
  • Founding rate locked for life
Founding rate locked for life.
GET STARTED

Ready when you are.
Start free today.

Free plan, no card needed. Upgrade when your matchday needs more.

✓ 100+ templates✓ Done in minutes, not hours✓ Cancel anytime
Match Central

The social media system for football. One platform for clubs, player agencies and football brands.

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© 2026 Match Central. Built for the football industry.v0.4 · May 2026
BERLIN · MUNICH · LONDON